My Silver
My Silver, a prominent Bulgarian jewelry brand, needed a photoshoot for their silver jewelry kits targeting high school graduates and other audiences in time for prom season. The aim was to launch a digital campaign to boost sales and enhance brand recognition.
My Silver, a prominent Bulgarian jewelry brand, needed a photoshoot for their silver jewelry kits targeting high school graduates and other audiences in time for prom season. The aim was to launch a digital campaign to boost sales and enhance brand recognition.
Proccess
Sometimes we need to work with what we have. I really love this types of challenges, because it makes you think and get creative with not only the photo process. Here's some examples from turning a brainstorming room into an improvised studio. A table lifted on beer packs, some duck tape and some interesting shades by using the awards of the agency. The final result wouldn't always be clear how something is shot but for me working it out despite the circumstances and solving problems through creativity for me is a passion. So I though it might be interesting behind the scenes to share.
Sometimes we need to work with what we have. I really love this types of challenges, because it makes you think and get creative with not only the photo process. Here's some examples from turning a brainstorming room into an improvised studio. A table lifted on beer packs, some duck tape and some interesting shades by using the awards of the agency. The final result wouldn't always be clear how something is shot but for me working it out despite the circumstances and solving problems through creativity for me is a passion. So I though it might be interesting behind the scenes to share.
![](https://framerusercontent.com/images/5PK0UYkNI1SRiYjgLOPX4KFdVnU.jpg?scale-down-to=2048)
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![](https://framerusercontent.com/images/Q2Jk5HBt1AOHMj5IU61i8iYPK54.jpg?scale-down-to=2048)
Final Result
![](https://framerusercontent.com/images/QahT4Q9KJ4rQbbeTKQLsOZiUmxI.jpg?scale-down-to=2048)
![](https://framerusercontent.com/images/QahT4Q9KJ4rQbbeTKQLsOZiUmxI.jpg?scale-down-to=2048)
![](https://framerusercontent.com/images/IVE4vAIdPa5hoJKHtm4v6vVmKQ.jpg?scale-down-to=2048)
![](https://framerusercontent.com/images/IVE4vAIdPa5hoJKHtm4v6vVmKQ.jpg?scale-down-to=2048)
![](https://framerusercontent.com/images/kdG1hmon1uWhvINdkXwoRMgf4.jpg?scale-down-to=2048)
![](https://framerusercontent.com/images/kdG1hmon1uWhvINdkXwoRMgf4.jpg?scale-down-to=2048)
![](https://framerusercontent.com/images/AXxYFzU4riGASbzlj2qPOpAAI.jpg?scale-down-to=2048)
![](https://framerusercontent.com/images/AXxYFzU4riGASbzlj2qPOpAAI.jpg?scale-down-to=2048)
![](https://framerusercontent.com/images/SLQFc7bImQH6cs4842S9Lpi06ng.jpg?scale-down-to=2048)
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![](https://framerusercontent.com/images/f4JCkoEwP8LvzldBD6IbDxHtYPo.jpg?scale-down-to=2048)
Credits
Credits
Agency: proof.
Art Director: Kristiyana Vulcheva
Account Director: Lyubomir Kashilski
Agency: proof.
Art Director: Kristiyana Vulcheva
Account Director: Lyubomir Kashilski