My Silver

My Silver, a prominent Bulgarian jewelry brand, needed a photoshoot for their silver jewelry kits targeting high school graduates and other audiences in time for prom season. The aim was to launch a digital campaign to boost sales and enhance brand recognition.

My Silver, a prominent Bulgarian jewelry brand, needed a photoshoot for their silver jewelry kits targeting high school graduates and other audiences in time for prom season. The aim was to launch a digital campaign to boost sales and enhance brand recognition.

Proccess

Sometimes we need to work with what we have. I really love this types of challenges, because it makes you think and get creative with not only the photo process. Here's some examples from turning a brainstorming room into an improvised studio. A table lifted on beer packs, some duck tape and some interesting shades by using the awards of the agency. The final result wouldn't always be clear how something is shot but for me working it out despite the circumstances and solving problems through creativity for me is a passion. So I though it might be interesting behind the scenes to share.

Sometimes we need to work with what we have. I really love this types of challenges, because it makes you think and get creative with not only the photo process. Here's some examples from turning a brainstorming room into an improvised studio. A table lifted on beer packs, some duck tape and some interesting shades by using the awards of the agency. The final result wouldn't always be clear how something is shot but for me working it out despite the circumstances and solving problems through creativity for me is a passion. So I though it might be interesting behind the scenes to share.

Final Result

Credits

Credits

Agency: proof.
Art Director: Kristiyana Vulcheva
Account Director: Lyubomir Kashilski

Agency: proof.
Art Director: Kristiyana Vulcheva
Account Director: Lyubomir Kashilski