West Mall
West Mall, located in a prime urban area, spans over 500,000 square feet and offers a diverse mix of brands, popular retailers, and electronics stores. The mall features a spacious food court, trendy cafes, a modern cinema complex, and a family-friendly entertainment zone. Committed to sustainability, West Mall incorporates green building practices and offers amenities like free Wi-Fi, family facilities, and accessibility features. Regular events and promotions enhance the shopping experience, making West Mall a vibrant community hub.
West Mall, located in a prime urban area, spans over 500,000 square feet and offers a diverse mix of brands, popular retailers, and electronics stores. The mall features a spacious food court, trendy cafes, a modern cinema complex, and a family-friendly entertainment zone. Committed to sustainability, West Mall incorporates green building practices and offers amenities like free Wi-Fi, family facilities, and accessibility features. Regular events and promotions enhance the shopping experience, making West Mall a vibrant community hub.
Challenge
Challenge
The primary challenge was creating a logo and visual identity that effectively communicated the essence of West Mall to an incredibly diverse target audience. The identity needed to be modern, professional, and versatile while reflecting the welcoming, inclusive, and forward-thinking nature of the mall. Additionally, the design had to maintain flexibility and recognizability across various media platforms and applications.
The primary challenge was creating a logo and visual identity that effectively communicated the essence of West Mall to an incredibly diverse target audience. The identity needed to be modern, professional, and versatile while reflecting the welcoming, inclusive, and forward-thinking nature of the mall. Additionally, the design had to maintain flexibility and recognizability across various media platforms and applications.
Concept & mood
Concept & mood
The goal was to establish a clean, modern, and efficient visual identity that would serve as a unified visual communication system for the shopping center. The mood had to embody the urban sophistication of the mall while staying approachable and appealing to its broad audience.
The goal was to establish a clean, modern, and efficient visual identity that would serve as a unified visual communication system for the shopping center. The mood had to embody the urban sophistication of the mall while staying approachable and appealing to its broad audience.
Outcome
Outcome
Typographic approach through merging the letters of W and M, simplifying them in order to achieve a more gentle feeling, inspired by an arrow pointing west.The visual identity achieved a simple, distinctive and recognisable aesthetic making it efficient in variety of formats and sizes.
Typographic approach through merging the letters of W and M, simplifying them in order to achieve a more gentle feeling, inspired by an arrow pointing west.The visual identity achieved a simple, distinctive and recognisable aesthetic making it efficient in variety of formats and sizes.
Outcome
Outcome
The resulting logo and brand identity gave the Cannabis Social Club a modern look that celebrated their core values. While escaping stereotypes, the branding successfully positioned the club as a friendly, inclusive community hub in Ludwigshafen. Initial feedback showed positive responses, with the logo and visual identity creating recognition and excitement for the newly formed club.
The resulting logo and brand identity gave the Cannabis Social Club a modern look that celebrated their core values. While escaping stereotypes, the branding successfully positioned the club as a friendly, inclusive community hub in Ludwigshafen. Initial feedback showed positive responses, with the logo and visual identity creating recognition and excitement for the newly formed club.
Outcome
Outcome
The resulting logo and brand identity gave the Cannabis Social Club a modern look that celebrated their core values. While escaping stereotypes, the branding successfully positioned the club as a friendly, inclusive community hub in Ludwigshafen. Initial feedback showed positive responses, with the logo and visual identity creating recognition and excitement for the newly formed club.